I'm Orlando, a multidisciplinary designer who helps startups build brands and products in the user-owned internet era

We start by defining the objectives, goals and success metric. Information is gathered from various sources, such as interviews, audits, and research. Research findings are then carefully analyzed to shape the brief.

In this phase we define how your brand wishes to be perceived by the world. What makes it unique? What do you want people to feel about your product? Together we build a foundational concept for a bespoke brand.

Where the fun begins. Multiple strategic designs solutions will be explored, presented and selected for further development. This includes ideas, concepts and core visual elements to bring you vision to life.

Communication plans will be developed, key messages defined and tailored to the target audience. We'll give the brand it's own personality, and lean guidelines to keep consistency across multiple touch-points.